29 October 2025 By beuty_space 0

The Power of Rice: The Ancient Ingredient Transforming Modern Skincare


For centuries, rice has been a vital source of nourishment the world over, sustaining us from within with its fueling and filling fibre content. However, skincare brands have unlocked new possibilities from the staple complex carb, redefining how we treat the skin from the outside.

Long called upon in beauty rituals in ancient Japan and China, rice is nothing new in East Asian culture, but the breakthrough ingredient is only recently making a splash on shelves here in the UK, driving supercharged skincare for more radiant, smoother skin.

Featured in this article

Best rice-based skincare for: essential oil-free hydration

Haruharu Wonder Black Rice Hyaluronic Toner

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Best rice-based skincare for: quick fix hydration

Thank You Farmer Rice Pure Watery Mist

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Best rice-based skincare for: lightweight hydration

Ilia Beauty The Base Face Milk

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From bowl to beauty, rice-infused formulas are brimming with brightening, hydrating and barrier-strengthening benefits. The extracts – rice bran, black rice, fermented-rice filtrate – take starring roles in many K-Beauty export brands like Thank You Farmer, Tir Tir and Haruharu Wonder, to name but a few.

Scroll down to decode everything you need to know about the wonder ingredients and which products you need to achieve a luminous complexion.


Haruharu Wonder Black Rice Hyaluronic Toner

Haruharu Wonder

Black Rice Hyaluronic Toner

  • Key ingredients: black rice extracts, hyaluronic acid, and glycerin
  • Why we recommend it: The toner that you’ve been seeing all over your TikTok feed? Well, that’s the viral Black Rice Hyaluronic Toner in its instantly recognisable ombre black packaging. This product is not only dubbed one of the best in the Haruharu Wonder range but one of the best Korean skincare formulas to land on UK soil and that is largely due to its immensely hydrating properties. Fermented Korean-produced black rice extracts are set alongside hyaluronic acid for an effective double act of nourishment. Sensitive skin types will be pleased to hear that there are no essential oils in the ingredient line-up.
  • How to use: Use after cleansing to maximise the absorption of the formulas to follow. Wet a cotton pad and coat the complexion in the fresh essence.
  • Size: 150ml

Thank You Farmer Rice Pure Watery Mist

  • Key ingredients: micronised shea butter, rice extract, ceramides and squalane
  • Why we recommend it: This incredibly lightweight mist has had pride of place on my desk since I got my hands on it. The ultra-fine mist means you can reapply whenever your complexion is feeling parched without fear of ruining your make-up or needing to touch up SPF. Skin appears immediately brighter, hydrated and refreshed.
  • How to use: Sprtiz onto the complexion to rehydrate skin in an instant
  • Size: 100ml

ILIA The Base Face Milk

  • Key ingredients: hyaluronic acid, barrier renewal complex, microalgae extract and prickly pear flower extract
  • Why we recommend it: ILIA’s The Base Face Milk works double duty as a light moisturiser that’s ideal for the warmer months or to be layered up when the weather changes, and as a facial essence, taking inspiration from the Korean beauty hydration step with its restorative, moisture-enriching formula. This includes the plumping hero hyaluronic acid with a fatty acid-rich barrier support complex, as well as the antioxidant microalgae and smoothing prickly pear. It’s beloved by the Vogue team for its soothing, calming properties and all-vegan composition.
  • How to use: After decanting a few drops into your hands, press onto the complexion for a hydration hit
  • Size: 100ml

Tatcha The Rice Wash

  • Key ingredients: Japanese rice powder, Japanese algae, hyaluronic acid and Hadasei-3
  • Why we recommend it: I was surprised when I first sampled Tatcha’s The Rice Wash. The grainy texture must mean that I am doing some form of exfoliation while using it, and the smooth feel of my skin would attest to this, and yet my complexion was so nourished and hydrated after use. The formula is not stripping, but instead enriches with Japanese algae, hyaluronic acid and the Tatcha signature Hadasei-3 complex, which makes it suitable for everyday use. There is also a satisfying lather from the creamy texture.
  • How to use: Use daily in the AM and massage into the skin
  • Size: 50ml

Tir Tir Milk Skin Toner

Image may contain: Bottle, Lotion, Cosmetics, and Perfume
  • Key ingredients: chamomile extract, niacinamide, rice bran extract, peptides and ceramides
  • Chemical/physical: gentle chemical exfoliation from rice bran enzymes
  • Why we recommend it: Just one use of TirTir’s viral milk toner is enough to impart an otherworldly glow. That is in large part due to its milky mixture of humectants and emollients that almost polish the moisture barrier, plus peptides that help to firm and smooth. A must-try for immediately glassy skin, it refines texture and blemishes over time too – we saw clearer, brighter looking skin in just six weeks.
  • How to use: Dispense a few drops into the palms of your hands and press onto a clean face before applying your serum or moisturiser. Alternatively, you can soak a cotton pad with the solution and swipe it across the skin
  • Size: 150ml

Beauty of Joseon Glow Replenishing Rice Milk

Beauty Of Joseon

Glow Replenishing Rice Milk

  • Key ingredients: rice extract, rice powder and rice amino acids
  • Why we recommend it: “Be it an essence, toner, milk or mist, I’m game. As my skin is so dry, I like to layer my skincare to help pack as much hydration into the skin as possible. This skin milk pulls double duty, combining some of my favourite ingredients for plump, more robust skin (rice amino acids and rice extract) with a silky, milky texture. A dry-skin staple.” – Morgan Fargo, beauty & wellness editor
  • How to use: Shake the bottle to mix up the rice-based ingredients, place a few drops into your palms and press onto your face for optimal absorption. You can also use a cotton wool pad, but this leads to wastage
  • Size: 150ml

FAQs

“Rice has been used in Korean beauty rituals for centuries,” explains Thank You Farmer co-founder Hyejin Nam. “People traditionally rinsed their faces with rice water to achieve clear, healthy skin. Inspired by this wisdom, modern Korean skincare refines rice extract through advanced technology to purify and stabilise its natural nutrients. The result is a gentle yet powerful ingredient that helps maintain healthy, balanced and radiant skin.”

It is derived from soaking rice, as explained by consultant dermatologist Dr Aiza Jamil. She says, “Rice water is the starchy liquid left after rinsing or soaking rice. In skincare, “rice extracts” are derived from rice (bran, germ or water), containing vitamins (B, E), amino acids, ferulic acid, and antioxidants, hydrating, soothing and protecting the skin barrier.”

What are the benefits of rice water on skin?

According to Nam, “Rice is naturally rich in vitamins, minerals, and amino acids that help nourish and soften the skin. Through modern extraction, these nutrients are transformed into rice extract – a more stable form that enhances hydration, refines texture, and supports the skin barrier. It leaves the skin clear, even, and naturally radiant.”

Dr Jamil confirms this, “Rice water and rice extract have many skincare benefits, including hydration, barrier support (strengthening the skin’s natural barrier), brightening skin (helping even out the skin tone), as an anti-inflammatory (calms redness and mild irritation), and support with antioxidants (defending from environmental stressors).”

The dermatologist reveals that it is generally safe. But she does caution, “Allergic reactions can occasionally occur, particularly with homemade rice water, which may develop bacterial growth if not stored properly. This can potentially irritate the skin or trigger breakouts, making store-bought, formulated products a much safer and more reliable option.”

Can rice help hyperpigmentation?

While both experts agree that this is not the direct aim of rice-based skincare, it can help create balance to the complexion and boost radiance through hydration. Dr Jamil tells us, “There is some evidence that rice extract can improve hyperpigmentation. Over time, consistent use may brighten dull skin and mildly fade dark spots, but it is not as potent as proven brightening agents like vitamin C, niacinamide, or hydroquinone – but can, of course, be used alongside them.”

Can rice reduce wrinkles and signs of ageing?

Much like above, Nam says: “Rice extract itself isn’t directly formulated to reduce wrinkles or visible signs of ageing.” But you may notice some plumping, smoothing and elasticity boosting through hydration. What’s more, Dr Jamil informs us that, “Rice extract contains antioxidants (like ferulic acid and oryzanol) that help neutralise free radicals and reduce oxidative stress, which contributes to ageing. While it can help improve skin texture and radiance, its anti-ageing effects are mild and certainly wouldn’t recommend it as a replacement for stronger anti-ageing actives like your retinoids, peptides, or AHAs.”

What skin types should use?

Rice skin can be used by all skin types because, “rice extract helps balance oil and moisture levels while supporting the skin barrier. The formulas are gentle, non-irritating, and designed to keep the skin comfortably hydrated and balance,” says Nam.
Dr Jamil agrees but breaks it down further explaining that rice-based skincare is most suitable for:

  • “Dry or dehydrated skin: for gentle hydration.
  • Sensitive skin: for soothing and calming effects.
  • Oily or acne-prone skin: non-comedogenic, light texture.
  • Mature skin: for antioxidant support.”

Can rice be combined with actives (e.g. acids, retinol)?

“Yes,” the brand co-founder stresses. “It can be layered with active ingredients such as mild acids or retinol.” In fact, Dr Jamil recommends this as rice, “can help buffer irritation caused by stronger ingredients like acids or retinoids.”

Does rice help with sensitive skin, rosacea or eczema?

“Rice extract has anti-inflammatory and barrier-repair properties, which can soothe mild irritation and support conditions like sensitive skin and rosacea,” Dr Jamil explains. “However, it’s not a treatment for eczema or rosacea flare-ups as such, and can only support barrier recovery.”

I am a huge fan of Korean skincare. In fact, it’s a near-obsession at this point. I love the formulas as my dry and dehydrated complexion drinks up the nourishing and moisture-enriching formulas, many of which are driven by rice. Over my career as a beauty editor, I have sampled hundreds of K-beauty exports and many of them contained rice, giving me the idea for this round-up. I have put every single one of the products selected onto my skin and adored their feel, texture and benefits.