The Best Of The Sephora Black Friday Sale 2025, According To Vogue Beauty Editors
When Sephora landed on UK soil back in 2023, it brought with it far more than just its hard-working own-brand selection of Sephora Collection.
Alongside the beloved sheet masks and punchy pigmented lipstick, the retailer made buzzy brands like Makeup By Mario and Tower 28 accessible for beauty-loving Brits without needing additional stamps in our passports – while also securing its status as the retailer to watch when it comes to Black Friday.
And that time is almost here. Yellow-hued leaves dotting the pavements and crisp autumnal air mean just one thing for savvy skin, hair, make-up and fragrance shoppers: the sales extravaganza is upon us. This is the time when you’ll find your bathroom cabinet staples available for a fraction of the typical RRP.
Sephora’s Cyber Week has become the must-see event for beauty enthusiasts to secure irresistible offers on high-performance products and discover hyped-about labels that are rarely reduced. We’re looking at you Tarte, Glossier and Tom Ford. It is also the optimal moment to tick off your Christmas gifting, giving those bumper beauty gift sets even more bang for your buck.
Yet at Vogue, we feel it is important to note that these moments of indulgence are only so if you actually need or want the items, not simply because they are on sale. Smart Black Friday shopping requires well-thought-out lists and only adding to basket items that serve a purpose, beyond gathering dust in a drawer.
From cult-favourite make-up to TikTok viral skincare actually worth trying, the Vogue team has curated the sale items worth adding to your collection. We have spent the entire year slathering formulas onto our skin, hair and body, and these are ones actually worth it.
Read more: The Best Black Friday Beauty Deals
In this article:
Keep scrolling for British Vogue’s pick of the best beauty saviours in the Sephora Black Friday sale.
Sephora Black Friday beauty box deals
Sephora
Sephora Advent Calendar 2025
- Best for: Trialling Sephora-only beauty labels
- Worth: £1,025
- Release date: Available now
- Number of products: 41
- Number of days: 25
- What’s inside? (Highlights): K18 Astrolift Volume Spray, Malin+Goetz Cannabis Votive Candle and Summer Fridays Sweet Mint Lip Butter Balm
- The Vogue verdict: Sephora has concealed more products in its advent calendar than any other retailer or brand this year – and among the 41 included, 24 of them are full-sized and 31 can only be found in this iteration. The gold exterior opens like a treasure chest and reveals a Tetris-like combination of boxes numbered and ready to open come December 1. The selection includes beloved viral labels like Merit, Tower28 and Glow Recipe, as well as cult products like the UKLash Eyelash Serum, Topicals Faded Brightening & Cleansing Bar and Sol de Janeiro Brazilian Bum Bum Body Cream. You may even find a golden ticket stashed within, where you can win Caudalie goodies, from a treatment to a hamper.
- What the team say: Dom Kelly, Vogue’s group creative director, said, “I like that there are multiple items per box,” while associate director Milly Tritton observed, “It’s really jam-packed. There are so many products inside. It feels like it really gives you real bang for your buck.”
- Find out more about the Sephora Advent Calendar here
Sephora Black Friday fragrance offers
- Fragrance Family: Amber Floral
- Key Notes: Iris, Peony, Apricot, Rose, Peach, Vanilla, Musk, Tonka Bean, Benzoin and Sandalwood
Why this is a Vogue top pick: With fresh notes of peony and iris blended with creamy musks, vanilla, and a hint of tonka bean, the Miss Dior Eau de Parfum is soft, sensual and the ultimate fan favourite. Finished with a ribbon flourish, it’s also the perfume gift that practically wraps itself – what’s not to love?
Sephora Black Friday makeup deals
Laura Mercier
Translucent Loose Setting Powder
Uber-fine, smoothing and blurring, Laura Mercier’s famed setting powder is one of our favourites for good reason. Use it to lock in your party season make-up looks – its filter-effect veil ensures your glam won’t smudge or budge.
Sephora Black Friday skincare deals
Beauty Of Joseon
Relief Sun: Rice+Probiotics SPF50+
An airy emulsion of rice water and calming extracts that you can apply over the eyes, with zero stinging or white cast. Light and hydrating, it absorbs quickly and dries down to a glowy satin finish, so is also essential for anyone on the quest to achieve glass skin.
Don’t skip the staples as you shop the sales: you’ll get the most use out of them, after all. With ceramides and a gentle lather that doesn’t strip the skin, CeraVe’s Foaming Cleanser is an everyday essential.
Sephora Black Friday haircare deals
Color Wow
Dream Coat Supernatural Anti Humidity Spray
Get caught in a downpour after you’ve styled your hair using Color Wow’s Dream Coat, and your tresses may look wet, but they’ll be totally frizz-free. We know this because we’ve tried it and witnessed the uncanny phenomenon for ourselves. A must-try product for good hair days, every day.
With a gold seal of approval from professionals, Olaplex is one of the bestselling haircare brands on the market, working to fix bonds damaged by environmental, thermal and chemical aggressors. Lavinia Popescu of Olaplex describes No. 3 as “a weekly at-home treatment that reduces breakage and visibly strengthens hair, improving its look and feel.”
FAQs
What are the best Sephora Black Friday discounts?
While the official Sephora Black Friday sale has yet to begin, there is a sale at the moment in which you can snap up the likes of Kerastase, Urban Decay and Drunk Elephant with up to 60 per cent off.
When does the Sephora Black Friday sale start?
If 2024 was anything to go by, the Sephora Black Friday event will begin as early as the beginning of November, and there will be 50 per cent off brands like premium beauty, perfumes and skincare tools
How long does the Sephora sale last?
The Cyber Week sale will culminate in Cyber Monday which takes place this year on 1 December. This will be the last day to snap up Sephora’s beauty deals.