25 September 2025 By beuty_space 0

The Best Clarifying Shampoos To Give Your Hair A Reset And Remove Buildup


Much like your skin, your hair needs a thorough cleansing to look its healthiest. From environmental stressors to hard water to residue product, build-up can leave your hair looking and feeling lacklustre, limp and lifeless. If this is happening to your freshly washed locks, your everyday shampoo just may not be cutting it.

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Best clarifying shampoo for hard water buildup

Olaplex No.4C Bond Maintenance Clarifying Shampoo

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Best clarifying shampoo for itchy scalps

K18 Hair Peptide Prep

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Best clarifying shampoo for product buildup

Bumble and Bumble Sunday Shampoo

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A clarifying shampoo acts in much the same way as your current formula, just supercharged. Through a combination of deep cleaning and exfoliating ingredients, it will leave your locks lustrous and your scalp in tip-top health.

We reached out to hair expert Sam McKnight MBE to find out more in the FAQs below.

In this article:

Shop Vogue-approved clarifying shampoos below


Best clarifying shampoo for hard water buildup: Olaplex No.4C Bond Maintenance Clarifying Shampoo

Olaplex

No.4C Bond Maintenance Clarifying Shampoo

  • Why We Love It: No matter your hair type – dry, coloured, wavy, curly, straight – you can maximise the clarifying benefits of Olaplex’s dedicated shampoo. Combating product build-up, excess oil and the residue from hard water, it is designed to slot into your routine once a week to restore the strands to their lustrous glory. It is safe to use on dyed hair too in order to revive a salon dye. There are no sulfates, silicones or parabens in the formula.
  • Key Ingredients: Broad-Spectrum Clarifying System
  • Best for: Hard water buildup

Best clarifying shampoo for itchy scalps: K18 Peptide Prep

  • Why We Love It: Rihanna’s go-to hairstylist, Yusef, crowns K18’s Detox Shampoo as his favourite: “It’s a colour-safe formula that deeply, but gently, removes product buildup, excess sebum, and damaging metals and minerals from the hair.” The formula goes beyond cleansing, with activated charcoal to draw out impurities and salicylic acid to exfoliate and calm irritation – making it especially soothing for itchy scalps. A powerful peptide complex further fortifies strands from the inside out (all while preventing further breakage). As Los Angeles hairstylist Davontae’ Washington puts it: “If you know anything about peptides, you know how good they are for the skin. They’re amazing for strengthening the hair as well.”
  • Key Ingredients: Proprietary peptides, activated charcoal, salicylic acid
  • Best for: A clarifying, sulfate-free shampoo that fortifies strands and soothes itchy scalps.

Best clarifying shampoo for product buildup: Bumble & Bumble Sunday Shampoo

  • Why We Love It: Removing product residue, excess oil, and built-up pollutants for a fresh and clean finish, Bumble and Bumble’s Sunday Shampoo is the perfect fix for those with fine to medium hair. Marwa Bashir, a hair stylist and colourist, says that Bumble & Bumble’s pollutant-lifting product “gently lifts away dirt and residue without drying out the scalp or hair.” Infused with sage extract to naturally cleanse, it also draws on the buzzy hair ingredient rosemary to stimulate the scalp.
  • Key Ingredients: Panax ginseng root, rosemary leaf extract, sage leaf extract
  • Best for: “This is great to use after removing tape-in extensions,” Los Angeles-based stylist and curl expert Sophie Rose adds. “It will remove any residue and give the hair a clean starting point to put the extensions back in.”

Best clarifying shampoo for curly hair: Pattern Clarifying Shampoo

  • Why We Love It: In a promotional video, Pattern founder Tracee Ellis Ross described this as the shampoo that gets her curls “joyful and juicy and poppin’.” Ellis Ross may be a bit biased, but Bashir recommends this to her curly girls, too. “It contains gentle surfactants to loosen and remove buildup without removing natural oils,” she shares.
  • Key Ingredients: Matcha green tea, aloe vera, panthenol
  • Best for: The shampoo is specifically formulated to remove residue from type 3 and 4 curls. Thanks to ingredients like shea butter and coconut oil, it also moisturises strands and scalp.

Best clarifying shampoo for damage: Virtue Labs Refresh Purifying Shampoo

VIRTUE

Refresh Purifying Shampoo

  • Why We Love It: Functioning like a smart shampoo, Virtue’s clarifying wash contains Alpha Keratin 60ku. The proprietary ingredient intuitively binds to damaged areas of the hair, making them shinier, stronger, and all the healthier.
  • Key Ingredients: Alpha Keratin 60ku, charcoal powder, hops extract, coconut fatty acid blend, white horehound extract, artichoke leaf extract
  • Best for: According to celebrity stylist Xavier Velasquez, the shampoo’s “charcoal powder and hops extract create the perfect combo for extracting impurities and cleansing the scalp.”

Best clarifying shampoo for oily hair: Ouai Detox Shampoo

  • Why We Love It: With the hypnotic scent of rose, bergamot, lychee and musk, the lightweight Ouai Detox Shampoo is perfect to use on all hair types and textures, including hair that is coloured and keratin-treated. “This shampoo completely removes all buildup from the hair without stripping it,” Los Angeles hairstylist Davontae’ Washington says. The rose-scented formulation contains apple cider vinegar, which works like a charm to chase away oil; it also has chelating agents to remove mineral buildup, and hydrolysed keratin to strengthen the strands.
  • Key Ingredients: Chelating agents, apple cider vinegar, hydrolysed keratin
  • Best for: “It leaves the hair soft and manageable, and a little goes a long way,” Washington adds.

Best clarifying shampoo for a plant-based option: Rahua Scalp Exfoliating Shampoo

Rahua

Scalp Exfoliating Shampoo

  • Why We Love It: Crushed star anise works as a gentle exfoliant in Rahua’s plant-based cleanser, which also has superfruit enzymes and a light mango scent. Suited for all hair types, it’s a pleasantly sensorial way to slough off weeks of buildup.
  • Key Ingredients: Rahua (tree nut oil), sacha inchi (antioxidant-rich seeds), morete oil, organic star anise, organic passionfruit, organic mango sugars
  • Best for: The shampoo tends to the scalp by removing buildup and improving blood circulation. At the same time, it bonds oil proteins to the hair, which keeps the strands nourished and hydrated.

Best clarifying shampoo for protective styles: Living Proof Clarifying Detox Shampoo

  • Why We Love It: Living Proof’s intelligent formula includes magnetic polymers that work (aptly) like magnets to draw impurities out of the hair and scalp. Plus, Vogue’s senior beauty shopping writer Kiana Murden tested Living Proof’s new Clarifying Detox Shampoo as part of her post protective-style regimen. “Typically, I find that a general clarifying shampoo requires two passes to remove all the product buildup but this left my hair squeaky clean after one wash,” she writes in her review. “I’m still shocked that I didn’t need to follow it with my regular shampoo.”
  • Key Ingredients: Activated charcoal, magnetic polymer, a gentle surfactant blend, a naturally derived chelating agent
  • Best for: Living Proof’s intelligent formula includes magnetic polymers that work (aptly) like magnets to draw impurities out of the hair and scalp.

Best clarifying shampoo for blondes: Kevin.Murphy Maxi Wash

  • Why We Love It: Kevin Murphy’s clarifying shampoo “is great for blondes,” says Los Angeles-based stylist and curl expert Sophie Rose. “It will help to brighten the blonde by removing any minerals that cause brassiness over time.”
  • Key Ingredients: Witch hazel, thyme extract, tea tree oil, rosemary leaf extract, grapefruit extract
  • Best for: Though blondes may have more fun with this Kevin Murphy offering, it’s not exclusively for the flaxen-tressed. Anyone with colored hair may opt to use it as a pre-wash or pre-colour treatment.

Best clarifying shampoo for professional-approved: Aveda Brilliant Shampoo

Aveda, Best Clarifying Shampoo
  • Why We Love It: Packed with organically grown aloe, camomile, calendula and black tea, Aveda’s Brilliant Shampoo works to remove build-up and dirt, without leaving your hair feeling stripped of all its nutrients. It also works on chemically treated hair.
  • Key Ingredients: Organically grown aloe, camomile, calendula and black tea
  • Best for: This shampoo is often spotted in professional salons, so it comes expert-approved

Best clarifying shampoo for detoxifying: Shu Uemura Art of Hair Cleansing Oil Shampoo

Shu Uemura, Best Clarifying Shampoo
  • Why We Love It: Inspired by the ferment found in onsen, Japan’s hot water springs, Shu Uemura’s Art of Hair Cleansing Oil Shampoo is a lightweight cleanser that relieves hair of build-up and impurities, leaving it radiant and smooth whilst respecting the delicate balance of your scalp.
  • Key Ingredients: Onsen-Inspired Ferment
  • Best for: detoxifying, thanks to the inclusion of the volcanic-derived ingredients

Best clarifying shampoo for oil-regulation: Kérastase Specifique Bain Divalent Shampoo

Kérastase, Best Clarifying Shampoo

Kerastase

Specifique Bain Divalent Shampoo

  • Why We Love It: Suffering from damaged hair that’s also prone to grease? Try the Kérastase Specifique Bain Divalent Shampoo. Intensely purifying, this cleanser removes excess sebum whilst purifying the scalp and repairing dehydrated and damaged fibres.
  • Key Ingredients: Vitamin B6 and glycerine
  • Best for: Oil-regulation to leave hair soft, shiny and voluminous

FAQs

What is a clarifying shampoo and how does it differ from traditional shampoos?

According to the expert, “A clarifying shampoo is essentially a deep cleanser for your hair and scalp”. He distinguishes that “unlike traditional shampoos, which are designed for regular cleansing, clarifying shampoos are formulated to remove buildup from styling products, pollution, excess oil, and even minerals from hard water. They’re more intensive than your everyday shampoo – think of them as hitting the reset button for your hair.”

Do clarifying shampoos work for dandruff and itchy scalps?

There are dedicated shampoos for dandruff and itchiness, which often go hand in hand. McKnight says, “While clarifying shampoos can help alleviate itchiness caused by product or oil buildup, they’re not specifically formulated to treat dandruff, which often requires targeted actives. A scalp treatment oil such as Hair By Sam McKnight Pure Genius Scalp Restoring Oil would be ideal here. As it clarifies the scalp gently, while improving the scalp microbiome and is enriched with Crinipan, a clinically proven active to regulate sebum, reduce oil, and fight dandruff.”

Is there a difference between clarifying and detox shampoos?

Simply, there is not a difference between clarifying and detox shampoos. The hairstylist confirms this, “the terms are often used interchangeably. The goal is the same: to remove impurities and build up intensely.”

Do clarifying shampoos work for removing buildup?

According to McKnight, “that’s exactly what they’re designed for.” He says, “if you’re someone who uses a lot of styling products, or heavier pomades. Or if your styling products don’t breakdown easily in water/ with a regular cleanse. Or you live in a city with hard water you might notice a gradual buildup that makes your hair feel dull, heavy, or limp these are a good option for a once in a while cleanse.”

To double down on your efforts, he also recommends a focus on scalp care. “You can clarify and detox your scalp with a scalp treatment, which will have a deeper benefit to your scalp. A healthier scalp really is the foundation to healthier, stronger hair. Hair By Sam McKnight Pure Genius Scalp Restoring Oil has been formulated to balance, nourish and soothe helping to prevent inflammation, irritation which can inhibit healthy hair growth. It’s an investment for your hair.”

Which hair types are clarifying shampoos best for – coloured, oily, fine, curly?

“Clarifying shampoos can be beneficial for almost everyone, but it’s all about how you use them”, McKnight tells us. “It depends on your hair type, lifestyle and the type of buildup you have. Most people would benefit from using their regular shampoo more regularly.”

He cautions, “rather than cleansing less throughout the week and saying they have product build up and then using a deep clarifying shampoo. This yo-yo of greasy, heavy with sebum or product, and then overly stripped is going to contribute to a distressed microbiome, which can in turn inhibit healthy hair growth. Dry, parched hair, coloured hair, should be cautious. Some clarifying shampoos can be too stripping and may fade colour more quickly.”

How often should you use clarifying shampoos?

While this is very dependent on hair type and lifestyle, the hairstylist stresses that for most people “once every two weeks” may be enough to prevent stripping the strands. “If you’re using a lot of products or you’re often in an urban environment, you might need it weekly. But if your hair is dry, curly, or colour-treated, once every two to four weeks might be enough – just be sure to follow up with a nourishing treatment to boost hydration and repair.”