18 September 2025 By beuty_space 0

6 Major Beauty Trends From New York Fashion Week


Not interested in mascara? Consider a wispy faux lash instead. At Eckhaus Latta, “we created these ethereal, semi-transparent white lashes”, said make-up artist Isamaya Ffrench of working with Lashify on the look for a “soft and magical” effect. “When you see them on the models, they catch the light in a way that feels delicate and dreamlike,” Ffrench said. “It’s almost as if the lashes disappear, leaving behind just a subtle whisper of shape and shimmer that gives the look an otherworldly quality.” Similarly, Jane Wade went for white lashes that looked coated with chalky paint, Pat McGrath matched her aforementioned sky-coloured lids to baby-blue lashes at Anna Sui, and Ulla Johnson gilded gazes with golden faux lashes.

Blurry berry

6 Major Beauty Trends From New York Fashion Week

Photographed by Acielle/Style Du Monde

“The make-up is soft and gentle, like the sound of fuzz,” said make-up artist Fara Homidi backstage at Proenza Schouler, where she tapped shades of red onto lips for an “ombré volumised look where you can’t really see where it starts or ends, but there is definition”. It’s similar to the attitude Charlie Riddle mentioned at Sandy Liang, where he used berry pink cream blush all over the face.

“Everything’s diffused,” Riddle explained. “The cheeks, the eyes, the lips – everyone wants these soft-focus edges, and that’s what I feel like my clients keep asking for.” It’s a perfect technique for skincare-forward make-up, like Taylor Hill’s dewy, flushed cheeks, eyes and lips as she walked at Prabal Gurung, and on Bach Mai’s runway, where the subtlest berry-tapped lip was just enough for a collection the CFDA/Vogue Fashion Fund finalist described as having “a really grounded sense of glamour”.

The new hair tuck

6 Major Beauty Trends From New York Fashion Week

Photo: Monica Feudi / Courtesy of Brandon Maxwell

Last season, the Olsen tuck made its way from Khaite at NYFW to Paris’s Dior runway. This season, the new hair tuck doesn’t rely on a high collar, rolled turtleneck, or XXL hair length. Instead? Simply tie your hair to your neck with a little scarf.

We saw it first on Alex Consani at Calvin Klein, where Guido Palau’s chilled-out waves were wrapped securely to her neck with silky white fabric. For Brandon Maxwell’s 10th anniversary show, the designer used the arms of fluffy sweaters to secure hair lengths, and at Maria McManus, Aveda’s SVP of global artistry Antoinette Beenders wrapped one model’s tousled mane with a fringed satin scarf. Then, at Coach, silk scarves and cut-up cotton tees made the look appear extra attainable.