Vogue Exclusive: Jones Road’s First-Ever Lipstick Has Landed

The year was 1991, and there was a shift in the cosmetics scene. The bold make-up looks of the ’80s were being replaced with no-make-up minimalism. And leading the charge? Bobbi Brown.

In a stark contrast to the decade prior, the make-up artist spearheaded the “clean girl” aesthetic long before it was a thing. That year, Brown exploded onto the market with 10 brown-hued lipsticks, with the intention of enhancing her clientele’s natural beauty. Then known as Bobbi Brown Cosmetics, the brand debuted in Bergdorf Goodman in New York, before being bought by Estée Lauder in 1995 and becoming the worldwide sensation it is today.

In 2020, four years after departing from her eponymous brand, Brown returned to her roots to launch Jones Road with a mission to create clean cosmetics – much to the delight of her loyal fan base.

• Why we love it: Bobbi Brown has returned to her roots with a 12-strong shade lipstick collection, the first for her Jones Road label. She unveiled her original namesake label with 10 lipstick shades, but has taken a different approach with the formulation of this launch. The peptide and vitamin E-enriched product is nourishing and creamy when applied. The colourways lean towards variations of nudes with a few bold shades popped in to make these the kind of lipstick that you’ll want to keep reapplying, no matter the occasion.
• Texture: Super smooth, creamy texture
• Finish: Suede
• Shade range: 12 shades

The latest launch from her Jones Road beauty collection is The Classic Lip, the brand’s first-ever lipstick. Before creating this formula, she explains, she forwent the product type entirely, claiming they were too dry and prone to creasing or bleeding. So what makes this formula different?

“It is the complete opposite. The Classic Lip features some really great ingredients like peptides and vitamin E that keep the lipstick moisturising, lightweight and comfortable throughout the day”. She describes it to me as a “satin finish that is as natural as a lipstick finish can get, while being flattering on all lip types”.

It’s certainly creamy, gliding onto the lips with an element of nourishment that you don’t often find in pigmented lip colours. Which brings me on to the shade range. There are 12 shades, each one designed to work in tandem with its corresponding The Lip Pencil shade. “There are eight nude shades, based on the actual tones of people’s lip colours, and then there are four bold shades that can work on virtually anyone”, Brown reveals to Vogue. “You know my philosophy – always have one nude shade on hand that matches the exact shade of your lip to help enhance it just slightly when you want to look put together without the effort. From there, find a bolder shade that gives you an alternative look when you want to feel more dressed up”.