Boho Style? Boho Hair Is Back, Too, According To George Northwood

Courtesy of George Northwood

To that end, the space is filled with meaningful and beautifully crafted pieces: a jagged-edged stone table by Carsten in der Elst made from discarded pavement fragments; a desk lamp by Conrad Fehn, created in 1920s Haarlem at the height of the Amsterdam School; soft Rose Uniacke velvets and sculptural lighting from Pinch, and a gouged ash desk that leans into Polish Brutalism, with a nod to Brazilian design icon José Zanine Caldas. It’s a celebration of craftsmanship that mirrors Northwood’s approach to hair.

It’s his meticulous attention to detail – from haircuts to hard furnishings – that defines the evolution of the George Northwood brand. “With each new salon, we’ve elevated,” he says. “It’s been about refining what we do, becoming more of a brand, and creating spaces that our clients actually want to inhabit. That’s what a modern salon is: it’s more than hair. It’s about understanding how people live, what they want from a service, and what kind of style feels relevant now.”

Which brings us back to that beachy, boho look that Northwood’s cool-girl clients are seeking out right now. It’s that same impeccable “undone” energy that made him famous, only this summer, with a chubby end.