Selena Gomez Has Bottled Her Engagement Scent

Does your taste in fragrance change with age? Actress, singer and Rare Beauty founder Selena Gomez seems to think so. “The last time I did a fragrance, I was about 18,” the star says while Zooming in from her Los Angeles home. “I knew that I wouldn’t do another one until the time was right.”

And now, that time has come. Meet: Rare Eau de Parfum, a gourmand fragrance announced today and officially for sale next month, on 8 August. “Some of my best memories were made while I was creating this scent in a little test tube,” Gomez says. “I got engaged, celebrated my birthday. It’s something that really feels like a piece of me and embodies the place of life that I’m in right now.”

For the star, that place is soft and cosy: the scent is filled with notes of caramel and vanilla– “warm with just a touch of spice,” she says – along with sandalwood. And as for the name? It was named after her 2020 song and fan-favourite, “Rare.”

Another special aspect of the fragrance is its bottle, which was designed with accessibility in mind. “I have dexterity problems from my lupus, so sometimes it’s hard for me to do something like open a bottle of water,” Gomez shares. That’s where the Made Accessible Initiative at Rare Beauty, along with the Casa Colina Research Institute (an organisation that works with patients who suffer from dexterity issues), came in to help. “We worked with hand therapists to design the bottle, so almost anybody can use it.”