28 November 2025 By beuty_space 0

25 Editor Approved Best Black Friday Beauty Deals


The biggest event in the shopping calendar, Black Friday, is the ultimate time to stock up on your beauty favourites and discover new formulas for far less than the original price tag. It is during this now month-long event that you will find skincare, fragrance, haircare, body and make-up all heavily discounted, with very few beauty brands immune from a reduction.

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Ahead of Christmas, the online shopping market is a beauty playground where you will find some real gems, but only if you know where to look. I have been covering Black Friday for the last eight years. And in that time, I have seen it go from US offshoot to a chaotic four-day Supermarket Sweep-like experience to a fully-fledged 30-day event. With all these promotions, it is more important than ever to shop smart and curate your purchases. Pay attention to whether this is, in fact, a true deal rather than an inflated ‘before’ price, and whether you really need it. Will it become a staple in your routine or gather dust in a drawer? You want to get value for your outlay, so gifts with purchases are always welcome. Think ahead to the holiday season and maximise the discounts to tick each person off your shopping list.

From high-end luxury labels to lesser-known brands to pharmacy heroes, there is a broad range of products that will be on sale. There are always discounts across tools and devices like hair stylers, LED masks by the likes of Dyson, GHD and CurrentBody, premium skincare from brands including La Mer, Augustinus Bader and Drunk Elephant and make-up ranging from gift sets to palettes.

Over the course of the Black Friday period, I will be rounding up the most covetable beauty deals, with a focus on formulas that have been approved by the Vogue team.

In this article:

Top Vogue-approved beauty offers ahead of Black Friday:

CurrentBody

LED Face Mask Series 2 Kit

Why it’s a deal we recommend:
“This Cyber Monday, I’m elevating my skincare routine and investing in the CurrentBody Skin LED Face Mask Series 2 Kit. The red light technology wakes up your skin’s collagen production, helping to reduce the signs of ageing, increasingly a priority this side of 30, while the infrared light energises the cells below your skin, resulting in a firmer, tighter, and brighter complexion. I’ve had my eye on one for some time and the discount has made the purchase all the more enticing.” – Milly Tritton, associate director of integrated planning

This Black Friday, CurrentBody is discounting by 28 per cent. It includes the Series 2 mask, Green Tea Serum and five sheet masks. Honourable mention too goes to the The Face & Hair LED Kit, which was £1049 and is now £756.

Lyma

  • Why it’s Vogue-approved: A step up from red light in terms of the depth its beams penetrate, Lyma’s device combines low-level cold laser therapy with NIR to rejuvenate skin from the inside out. This handheld tool can treat fine lines everywhere on the face and body – from the crow’s feet to hands and lips – and offers impressive results for deep-set concerns like pigmentation and scarring. What’s more, it fits inside your handbag and is still effective when used over your SPF or make-up. Great for the jet setter who needs on-the-go treatments, it’s no wonder this device is beloved by the celebrity set.
  • Device type: Handheld
  • Best for: deep-down skin rejuvenation. Tightening lax skin, renewing dull skin and remodelling skin with scars. Several users praise the non-invasive device for its anti-inflammatory effects on conditions like psoriasis.
  • Target area: Face, body, neck and hands
  • Treatment Time: Three plus minutes daily
  • Good to know: As well as whole face rejuvenation, try using it for five minutes on targeted areas like acne scarring and persistent sun spots.

Typebea

G•1 Overnight Boosting Peptide Hair Serum

Why it’s a deal we recommend:
This supercharged hair serum calls on the power of peptides to rejuvenate the follicles. There are also gentle exfoliants to create the optimal environment for hair growth by removing flakes and dead skin cells.

Neom

Why it’s a deal we recommend:
Ripe for holiday gifting, the Sleepy Bestsellers bundle is packed with aromatherapy label NEOM’s hero products like the soothing Perfect Night’s Sleep candle, pillow mist, bath foam, body milk and essential oil blend – all of which are infused with the sleep-inducing lavender aroma made entirely from natural fragrances.

Skin + Me

Personalised Skin Treatment

Why it’s a deal we recommend:

Skin + Me is not doing Black Friday in the traditional sense, but the personalised skincare label is offering 80 per cent off the first month of its customised treatment plan, where formulas are selected based on your needs – all without expensive dermatologist fees.

Keskine

Keskine IPL Hair Removal Handset

  • Why we like it: This compact device offers precision treatment for targeted areas as well as delivering a smooth, full-body experience when desired. It flashes automatically, eliminating the need to press a button, while the advanced ice-cooling technology prevents overheating and soothes your skin for a comfortable, pain-free session. Setting this device apart from others is its five presets, each designed for different parts of the body, ensuring the perfect setting for your specific needs.
  • FDA approved: SGS certified
  • Laser type: IPL
  • Intensity levels: 5 modes for different parts of the body

Anastasia Beverly Hills

Why it’s a deal we recommend:

Apply a layer of Anastasia Beverly Hills’ Brow Freeze Gel and your brows will be locked in place. With extreme hold, it’s the ultimate solution for giving your brow looks lasting power, whether you’re going soft and fluffy or brushed up and bold.

Chanel

  • Fragrance Family: Floral, Citrus
  • Key Notes: Rose, Aldehyde, Jasmine and Vanilla
  • Why this is a Vogue top pick: Elegant and timeless, Chanel’s crystal-capped bottle has earned its spot in endless shelfies and among the best women’s fragrances of all time. Reports that the house sells almost 10 million bottles worldwide every year only add to its iconic allure – it’s shown no signs of falling out of fashion since its launch over 100 years ago. A luxurious blend of clean aldehydes and florals, sprinkled with powders like those found in its chic compacts, it’s no wonder generations of women are drawn to this spritz time and time again.

Best Black Friday deals for skincare tools and hair tools

Therabody

Why it’s Vogue-approved:

“Our goal was to make it more accessible”, explains Tim Roberts, head of science at Therabody. The TheraFace Mask Glo is significantly cheaper than its TheraFace Mask predecessor (£299 vs £579), and yet it has maintained the high dose of light therapy even with fewer lights (the original has 648 vs 504). This has been achieved by upping the treatment time to 12 minutes, but it’s an entirely hands-free device, so remains easy to slip into a regular routine. I wear mine sitting in front of the TV, scrolling on my phone. There are two buttons on either side of the mask, one to start the cycle of red, red and infrared and blue light, and the other for three varieties of vibration. This massage function is unique and was designed to enhance relaxation. The lights switch after four minutes for skin rejuvenation with such benefits as improving the appearance of dark spots, wrinkles, uneven skin tone and firming. These results have been clinically tested in the largest trial of a commercially available mask, done on a broad range of skin types, in a controlled environment. There were also visible improvements on the jowls and jawline from the residual light.

Key specs:

  • Light Modes: 504 medical-grade LEDs – red, red+infrared or blue light
  • Mask Type: Hard shell rigid
  • Treatment Time: 12 minutes
  • Wireless: Yes
  • Device type: Face mask
  • Target area: Face
  • Best for: The TheraFace Mask Glo has the largest clinical study in the LED mask space, with 104 subjects
  • Good to know: Kendall Jenner is a fan of this mask and a brand ambassador

Nu Face

Why it’s a deal we recommend:

For lifting, sculpting and firming skin, there’s a legion of TikTokers who swear by Nu Face’s microcurrent toning device. We tried it and can concur: it’s an excellent skincare tool for smoothing lines and a thorough depuff. Including a conductive gel activator and a travel-sized version of the cult tool, this kit comes with all the essentials for a thorough spa facial at home – or wherever you wind up during the holiday season.

Dyson

Airwrap™ Multi-Styler in Strawberry Bronze

Why it’s a deal we recommend:

Deals on Dyson are few and far between, so when the chance arises to snap up its most celebrated tool in a limited edition colourway, we suggest you grab it by the (very chic) carry case. Also included here are handy hairdresser clips and Dyson’s anti-friction comb, which has wide, polished teeth that are exceptional at detangling all hair types, and especially great at separating my crop of tangle-prone coils.

Shark

FacialPro Glow + DePuffi At Home Facial

The latest addition to Shark’s beauty range is an at home facial device. It has two attachments, one for extraction and the other for sculpting with both hot and cold therapy – think Hydrofacial but from the comfort of your own sofa.

Omnilux

Omnilux Contour Face Mask

Why it’s Vogue-approved:

Omnilux’s dermatologist-approved red light mask works on a cellular level to reduce fine lines, sun damage and visible signs of ageing. Using two wavelengths of light – red 633nm and near-infrared 830nm – to stimulate collagen, you will see improved skin tone and firmness within four to six weeks (the brand recommends using the mask three to five times a week for four to six weeks to see the best results.)

Key specs:

  • Light Modes: Red and near infrared
  • Mask Type: Flexible
  • Treatment Time: 10 minutes
  • Wireless: No

Black Friday skincare deals

Medik8

Why it’s a deal we recommend:

Should you be yet to get acquainted with Medik8’s cult line of cosmeceutical skincare, Crystal Retinal 1 is a great place to start. The retinal in its formula requires fewer conversion steps than traditional retinol to become retinoic acid, which means it works faster to smooth wrinkles, improve acne and rejuvenate your skin. I have notoriously temperamental skin, but this retinol serum is one of few I’ve been able to tolerate well without sensitivity.

Vida Glow

  • Why it’s Vogue-approved: There are plenty of reasons why your nails may be in poor health, so to improve their strength, condition and health, you need a similarly layered formula. We like this formula that uses a host of quality ingredients like hyaluronic acid to reinstate hydration and marine collagen tripeptides to encourage keratin formation. The advanced supplement has visible benefits for the skin, too. It has been independently, scientifically studied, and almost all participants saw smoother skin in three weeks and more skin elasticity in eight weeks.
  • Format: Powder
  • Key ingredients: marine collagen tripeptides, sodium hyaluronate
  • Dosage: Tripeptides 2500mg, sodium hyaluronate 120mg

Absolute Collagen

Marine Liquid Collagen Drink

  • Best collagen for: drinking
  • Type: This formula comes as a ready-made drink in 10ml sachets.
  • Key ingredients: 8000mg of hydrolysed marine collagen as well as vitamin C.
  • Why Vogue loves it: Inside each one of Absolute Collagen’s travel-friendly sachets, you’ll find 8000mg of marine collagen, alongside vitamin C. They work synergistically to boost the skin’s natural collagen production and boost radiance. Free from lactose, gluten and dairy. When it comes to taking supplements of any kind, consistency will get you the best results. Absolute Collagen makes this easier with its faff-free lemon shots, which are premixed, portable and perfect for getting your collagen fix wherever you are.

Kiehl’s

Rich in squalane and urea, this moisturiser is the ultimate shield for winter-worn skin. It sinks in quickly, replenishing moisture without grease, but its main draw is Antarticine – a glycoprotein from microorganisms adapted to glacial habitats, which protects the skin from extreme weather conditions.

Caudalie

Vinoperfect Brightening Dark Spot Serum

Why it’s a deal we recommend:

One of the most popular products from the French Pharmacy brand Caudalie, the Vinoperfect serum comes with rave reviews for reducing discolouration. The formula boasts Viniferine (a patented skin brightener that inhibits tyrosinase to stop excess melanin production) and is great for tackling stubborn sun spots as well as scars left behind by acne. To top it all off, it has a silky consistency that feels dreamy on the skin, and it sinks in fast to leave your face feeling thoroughly nourished.

Dr Dennis Gross

Alpha Beta Universal Daily Peel Pads Pack of 30

Why it’s a deal we recommend:

If you’ve tried these exfoliating pads from Dr Dennis Gross, you don’t need us to explain their appeal. But for the uninitiated, they’re a two-step system that works hard to smooth and brighten skin. The first pad is steeped in alpha and beta hydroxy acids that decongest pores and smooth texture, while the second calls on hyaluronic acid to replenish moisture levels and keep your barrier intact. I’ll be stocking up on these during the sales.

111Skin

Rose Gold Brightening Facial Treatment Mask 5 x 30ml

Why it’s a deal we recommend:

111Skin’s luxurious line of sheet masks needs no introduction. A favourite among Vogue editors, this particular set of face masks are infused with colloidal gold particles which instantly enhance skin’s luminosity and provide powerful antioxidant protection. “These masks are an essential step in my skin prep routine before big events. They don’t just deliver an unparalleled glow – they also plump and smooth the face in a way that makes any make-up you follow them with look absolutely seamless. Cult Beauty’s deal is the best price for a box of five that I’ve seen to date – I’ll be stocking up.” – Tracy Achonwa, beauty shopping writer

Elemis

Pro Collagen Rose Cleansing Balm

A cult classic that you’ll rarely find for less than £40, this balm nourishes skin with rose petal extract and Padina Pavonica as it melts the day’s grime away.

Aesop

Damascan Rose Facial Treatment 25ml

If there’s one Aesop product we could keep forever, it would be the Damascan Rose Facial Treatment. It’s essentially a facial oil that’s enriched with 10 plant extracts for deep hydration. And unlike most oils, it absorbs quickly and leaves behind a natural, dewy glow. For best results, mix a couple of drops with your daily moisturiser.

Murad

Retinol Youth Renewal Serum 30ml

Murad’s Retinol Youth Serum is clinically proven to reduce lines and wrinkles in just two weeks. It’s a blend of three types of retinol – a fast-acting retinoid, delayed-release retinol and a retinol booster – which deliver quick results without being harsh on the skin. In fact, it’s so gentle you can use it on the daily – and it includes a dose of hyaluronic acid for some extra hydration, too.

Augustinus Bader

The Rich Cream by Augustinus Bader is a moisturiser that really works. It’s a thick formula that’s powered by the brand’s science-backed TFC8 technology – a unique blend of natural amino acids, high-grade vitamins, and synthesized molecules – that’s designed to support the skin’s renewal process to target the visible signs of ageing. It’s also infused with argan oil, hyaluronic acid and vitamin E for supercharged nourishment and hydration.

Revive Collagen

  • Best collagen for: glowing skin
  • Type: 14 x ready-made 22g sachets
  • Key ingredients: 10,000mg of hydrolysed marine collagen as well as vitamin C.
  • Why Vogue loves it: While you typically need around 5,000mg of collagen per serving to notice the benefits, each sachet contains 10,000mg of Type 1 marine collagen per serving making it one of the most potent forms of liquid marine collagen available. As well as improving skin and nail health, it contains added nutrients like B vitamins and hydrolysed keratin to help improve hair health and shine too.
  • Vogue-approved review: “I’ve only been taking this for just over a month and I can already see a difference in the condition of my skin. While the texture just looks better – think more even and less patchy – I swear it has more bounce too. It also helps that the tropical flavour is genuinely delicious, I look forward to it every morning,” – tested by beauty contributor, Georgia Day

Black Friday fragrance deals

Le Labo

Another 13 Eau De Parfum 50ml

If you like understated fragrances with a little intrigue, you’ll love Le Labo’s Another 13. It’s one of the cult label’s fashion insider favourite blends, which has a clean finish that’s peppered with a subtle muskiness. And even though it smells relatively light, it sticks all day long.

Escentric Molecules

Molecule 01 Eau de Toilette 100ml

If you like a skin scent, try Escentric Molecules – the range is designed to pair with your body chemistry to create your own unique fragrance. Molecule 01 is powered by Iso E Super, which generally has a subtle cedarwood finish. It’s slightly different on everyone, though, so if you’re not sure, you could try the discovery set (£45) instead.

Maison Margiela

Replica Jazz Club Eau De Toilette 100ml

Woody, elegant and smoky, this is a wintry fragrance that’s supercharged with mystique.

Chanel

Coco Mademoiselle Eau de Parfum 100ml

  • Why we love it: If No. 5 was Mademoiselle Coco’s interpretation of modern femininity, then Coco Mademoiselle is an ode to the icon herself. Fresh, bold, and mischievous, this is a scent that will stop you in your tracks and leave you wanting more. My personal favourite of the bunch, this eau de parfum leads with a vibrant orange burst, balanced by a jasmine accord, May rose, patchouli, and vetiver. It’s rich, but not in an overpowering way, making it excellent for warm nights or a daytime adventure.
  • Variations: Following the eau de parfum launch in 2001, Polge developed the eau de toilette just a year later, relying on grapefruit instead for citrus notes. This collection also features a parfum, eau de parfum intense, and l’eau privée.
  • Notes: Rose, jasmine, orange, patchouli, vetiver

TOM FORD

In its elegantly fluted and instantly recognisable glass bottle, Black Orchid has remained one of the most popular fragrances in the Tom Ford collection since its inception in 2006. The addictive aroma has a heady blend of lotus, orchid, spices, jasmine and fruit notes, while the base is sensual, warm and woody.

Dior

Miss Dior Eau De Parfum 50ml

  • Fragrance Family: Amber Floral
  • Key Notes: Iris, Peony, Apricot, Rose, Peach, Vanilla, Musk, Tonka Bean, Benzoin and Sandalwood
  • Why this is a Vogue top pick: With fresh notes of peony and iris blended with creamy musks, vanilla, and a hint of tonka bean, the Miss Dior Eau de Parfum is soft, sensual and the ultimate fan favourite. Finished with a ribbon flourish, it’s also the perfume gift that practically wraps itself – what’s not to love?

Best Black Friday beauty gift sets

Glossier

The intriguing thing about Glossier You is that it smells different on everyone – it reacts to your body chemistry to create your own personal fragrance that usually sits somewhere between floral, creamy or musky. And this gift set includes a handbag-friendly 8ml travel spray, too.

Charlotte Tilbury

Hollywood Iconic Mini Lip Trio

Housed in a Lulu Guinness-esque lip-shaped tin is a trio of sultry shades from Charlotte Tilbury’s pout-perfecting lipstick collection. The tonal pink colourways were selected for their universal appeal. They come in mini form but are still encased in the brand’s signature luxe gold exterior.

Laura Mercier

Delicious & Decadent Ambre Vanille Collection

With a full-sized body cream, shower gel and a bath soak, this Laura Mercier set is relaxation in a box.

Gisou

With Gisou’s Honey Gloss On The Go, you get three of the brands travel-size best sellers – a hair oil and perfume and a lip gloss. No matter where you are, you’ll be glowing.


Best Black Friday haircare deals

Color Wow

Dream Coat Supernatural Anti Humidity Spray

Get caught in a downpour after you’ve styled your hair using Color Wow’s Dream Coat, and your tresses may look wet, but they’ll be totally frizz-free. We know this because we’ve tried it and witnessed the uncanny phenomenon for ourselves. A must-try product for good hair days, every day.

Larry King

Larry King’s My Nanna’s Mousse is one of our favourite styling products. It’s a lightweight formula which delivers natural-looking volume, texture and separation with no residue in sight. And it’s infused with AHAs and amino acids, which strengthen, protect and deliver softness.

Living Proof

Perfect Hair Day Advanced Clean Dry Shampoo

  • Why it’s Vogue-approved: The closest thing you’ll get to an in-shower wash without the water, this MIT approved formula is designed to clean and care for your hair as well as a wash-out formula. Better still, it’s an invisible formula that negates odours and leaves hair soft and natural looking, which means it’s impossible to detect.
  • Ingredients: conditioning agents

Olaplex

No.4C Bond Maintenance Clarifying Shampoo

  • Why We Love It: No matter your hair type – dry, coloured, wavy, curly, straight – you can maximise the clarifying benefits of Olaplex’s dedicated shampoo. Combating product build-up, excess oil and the residue from hard water, it is designed to slot into your routine once a week to restore the strands to their lustrous glory. It is safe to use on dyed hair too in order to revive a salon dye. There are no sulfates, silicones or parabens in the formula.
  • Key Ingredients: Broad-Spectrum Clarifying System
  • Best for: Hard water buildup

Best Black Friday make-up deals

Erborian

Erborian’s CC Crème has formed the basis of my make-up bag for as long as I can remember. It was brought to market back in 2007, and its endurance as a cosmetic holy grail is a testament to the quality of the formula.

The hybrid hero comes in just three shades, but its adaptable pigment means that it has an almost universal smoothing effect on uneven skin tone, imperfections and glides over fine lines without settling. The texture is lightweight, while the inclusion of soothing centella asiatica does wonders for redness and inflammation.

See also the brand’s CC Red Correct, CC Dull Correct and CC Water, the latter of which adds hyaluronic acid into the mix.

Kosas

DreamBeam Comfy Smooth Sunscreen Broad Spectrum SPF 30

  • Why We Love It: Ideal as a make-up base, Kosas’s hypoallergenic, dermatologist-tested formula can also be worn on its own to revive the skin with a hint of dewy tint. “Mineral-filter based, this formula is still easy to apply and reapply quickly and evenly, thanks to a peachy-pink tint that helps neutralise the typical bluish-white cast of zinc oxide,” Aparovich says. (In addition to the pinkish original hue, the formula comes in the warm, golden Sunlit shade.) “While protecting your skin from sun damage, the smart formula also blends skincare ingredients like ceramides, peptides, galactoarabinan, bioflavonoids, allantoin, and glycoproteins,” Aparovich continues. “These moisturise and comfort the skin and support its protective barrier throughout UV exposure.” She adds that the SPF works for dry and normal skin types and is also suitable for sensitive skin. Pro tip: If using it as a makeup base, let the product dry for three to five minutes before layering it with other products.
  • Chemical or Physical: Physical (non-nano zinc oxide 21.7%)
  • Key Ingredients: Ceramides, peptides, allantoin, hyaluronic acid
  • SPF Level: 30
  • Texture: Fluid
  • Size: 1.3 oz.

Merit

  • Why we love it: Berry-stained beauty has a hold on the TikTok cohort, and it’s easy to see its sweet appeal. Merit’s creamy cheek colour – a cult classic for the brand – is key to achieving that just-back-from-a-berry-patch flush. Available in nine hues ranging from the soft-peach Beverly Hills to the sheer-red Rouge, the blush swipes on directly from its rounded stick, leaving a sheer, lit-from-within finish in its wake. The formula is buildable, so you can pick your colour intensity depending on the day. But if it’s the viral “strawberry girl” flush you’re after, keep reading for Vogue’s recipe for achieving the look.
  • Key ingredients: Vitamin E, microfine pigment powders
  • How to use: To get a strawberry-glazed beauty look inspired by the likes of Hailey Bieber, create a base with a tinted moisturiser or a lightweight, dewy foundation (The Minimalist would be a safe bet). After applying a face base, sweep the Flush Balm along the apples of the cheeks and over the bridge of the nose, where the sun naturally hits. Blend it in with a finger, a brush, or a sponge, and voila: a summery, outdoorsy flush to keep ashen winter skin at bay.

Refy

Why it’s a deal we recommend

The REFY Brow Sculpt is a holy grail tool – and that is down to its versatility. The applicator is coated with a wax-gel strong-hold formula that is waterproof, while on the other is a double-sided brush that allows you to get creative with your brows to shape, style and laminate should you wish.

Glossier

  • Best blush for fair skin
  • Type: gel-cream
  • Finish: natural skin-like flush, neither matte nor shimmery
  • Size: 10ml
  • Why we love it: A creamy, blendable cheek colour that instantly melts into the skin, Glossier’s Cloud Paint is inspired by New York sunsets. The Dusk shade is universally flattering and works particularly well on paler skins.

Uklash

UKlash Eyelash Growth Serum

Why it’s Vogue-approved: One of the most celebrated eyelash growth serums on the market, UKLash nourishes and conditions lashes – with the aid of vitamin B5 (panthenol), green tea extract, and myristoyl pentapeptide-17 — to stimulate growth. A bonus? It’s super quick to apply, meaning it’s easy to incorporate into your beauty routine.

Hourglass

Whenever you’re in a rush, you’ll be pleased to have this Skin Tint by Hourglass in your makeup bag. It’s a sheer tinted moisturiser which you can quickly apply to diffuse imperfections and even your skin tone – and it’s enriched with hyaluronic acid and plant-based squalene to provide hydration and long-lasting radiance, even after you take it off.

Refy

Together, Refy’s dewy Cream Blush and high-shine Lip Gloss will enhance your natural glow. The lip gloss contains hyaluronic acid for moisture retention while the blush is powered by synthetic beeswax to help smooth and soften – and there’s six pairings to choose from which are designed to compliment a range of skin tones.


FAQs

For 2025, Black Friday is on Friday, 28 November. This sounds the klaxon for the beginning of the four-day shopping event that culminates on Cyber Monday on 1 December. That being said, I have noticed in recent years that the sale begins earlier and earlier. Retailers like Boots did a whole month of discounts for 2023 and 2024 and we expect that this year is no different.

When do the Black Friday beauty deals start?

As I mentioned above, Black Friday is no longer confined simply to the last weekend in November. The US-import now is celebrated for 30 whole days and so the kick off was 1 November, rather than simply the day after Thanksgiving as was once the tradition.

How to find the best Black Friday beauty deals

There is no brand immune from the Cyber Week sales, which means that finding the best beauty deals can feel like an overwhelming task. I am an expert in searching out the worthwhile deals, but I have also called on the expertise of Vogue’s beauty and shopping teams to find out what they will be adding to basket.

“This is the time of year to stock up on old favourites that you know you are likely to purchase time and time again,” advises Jessica Diner, global beauty & wellness director. “So make a wish list of your can’t-live-without products and then go forth and buy them in bulk. Mine includes the Augustinus Bader Rich Cream, the Benefit Roller Lash Mascara, and Olaplex’s No. 7 Bonding Oil.”

What are the best Black Friday beauty brands to watch?

I am looking out for discounts at Glossier, Charlotte Tilbury and GHD for some of my favourite hair and make-up that I would otherwise purchase at full price. Retailers like Sephora and LookFantastic are a great place to start, too.

Shopping editor Joy Montgomery has found looking out for high-ticket beauty brands to be the ultimate sales hack. “When it comes to shopping the Cyber Monday beauty sales, I always find that searching by brand is the best way to go,” she recommends. “There are certain names that can be expensive full-price that I always keep an eye out for in the sales: I’m thinking Skinceuticals, Medik8 and Sunday Riley.”