Hailey Bieber Revisits A Very Cheeky Gucci Dress
It’s all about Gucci for Hailey Bieber, who attended last night’s GQ Men of the Year Awards in a somewhat familiar, but all the more sexy dress.
The Rhode founder slipped into a sparkly black, sheer knit Gucci dress – Tom Ford-era vintage, of course – with a halter-neck front and an extra-low back, which also featured an exposed Gucci logo thong detail. She paired the statement-making dress with Tiffany & Co. cluster drop earrings, a matching bracelet, and a diamond band ring. For glam, she stuck to her tried and true formula, with her brunette hair in a soft up-do, subtle blush, and a glossy caramel brown lip.
Photo: Getty Images
Photo: Getty Images
It’s not the first time Bieber has braved the backside-exposing shape; she wore a pink, long-sleeved Alexander Wang gown with a similar thong detail to the 2019 Met Gala, in keeping with the Camp: Notes on Fashion theme. Back then, Hailey Bieber had yet to establish her more quiet luxury-influenced aesthetic, and leaned into the night’s vibe with the sugary pink gown, peroxide blonde hair and frosted make-up.
Photo: Getty Images
Photo: Getty Images
The vintage, monogram-affixed Gucci thong – which Ford first sent down the runway as part of his Gucci spring/summer 1997 collection – has been worn by the likes of Kim Kardashian and Solange Knowles too. It’s so iconic that it’s in the permanent collection of the Metropolitan Museum of Art.
The theme of yesterday evening at the Chateau Marmont was “90s Hollywood red carpet” – which Gucci’s consistently show-stopping gowns have delivered on over the years. And who could forget Gillian Anderson and Rose McGowan’s own back-bearing moments through the ’90s? Bieber ticked all the boxes.
This contemporary look called upon a classic – and yet still very playful – style lexicon for the business mogul, model and mom of one. In recent red carpet and glitzy appearances, Bieber has stayed faithful to her fashion formula: Saint Laurent leathers, structured Ferragamo and vintage accessories. Tom Ford’s tenure at Gucci is a frequent go-to for Bieber.


