The 20 Best Hyaluronic Acid Serums Of 2025, Tested By Vogue
Hyaluronic acid is an ingredient most of us have heard of, whether or not we’re skincare aficionados. An essential molecule that’s naturally occurring in the body, hyaluronic acid is renowned for its ability to hold as much as 1,000 times its own weight in water, helping to keep skin plump, hydrated and healthy. The best hyaluronic acids will also use this star ingredient to kick start skin’s own HA production, which means better long-term results too.
Unlike actives such as retinol and even vitamin C, one of the great things about HA is just how tolerable it is to virtually all skin types, including very sensitive skin. While there are many different types of products that contain hyaluronic acid, from eye patches to moisturisers and even shampoos, a serum is generally regarded as being the most potent and effective way to deliver the HA to where it needs to go.
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Vogue’s pick of the best hyaluronic acid serums in the Black Friday 2025 sale
For Black Friday 2025, it is skincare that has caught the Vogue beauty team’s attention – and there is no step more hydrating than hyaluronic acid. Let’s face it, the winter weather is not kind to our complexions, and by infusing the moisture-rich ingredients into your routine, you are strengthening the natural barrier and preventing dehydration, flaking and irritation. You can find below our top HA-infused serum picks, but see also more Vogue-approved Black Friday beauty deals here.
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How we tested the best hyaluronic acid serums
We asked the wider Vogue team to test different hyaluronic acid serums, and based on their feedback – which took into account consistency, feel under make-up and efficacy – we came up with this shortlist. Below are HA serums that we really rate, and which are tried and tested by a number of different skin types.
- Dr Barbara Sturm is an orthopaedic specialist, aesthetic expert and founder of Dr Barbara Sturm Skincare
- Dr AJ Sturnham is a GP who specialises in dermatology and the founder of Decree
- Daniel Isaacs is a chemist and director of research at Medik8
Hydr8 B5 Liquid Rehydration Serum
Medik8
Hydr8 B5 Liquid Rehydration Serum
- Best overall hyaluronic acid
- Why it’s Vogue-approved: One of the best hyaluronic acid serums for a reason. “It’s lightweight and plays well with all the other products in my routine,” says contributing beauty editor Lauren Murdoch-Smith. “It’s the kind of formula that my skin drinks up, so it alleviates dryness, but it’s also not sticky. It works wonders at plumping and smoothing the face, neck and hands over time too. I’m obsessed.” Combining smaller HA molecules with heavier ones, it works on multiple layers of the skin for ultra-effective hydration.
- Free from oil, fragrance and any irritating actives, Medik8’s hydrating serum is a great choice for all skin types. Those with very dry skin will benefit from the multi-weight hyaluronic acid formula enhanced here by vitamin B5, which soothes as HA draws moisture both deep into the dermis and onto the surface of the skin.
Pros
- has a non-sticky formula that absorbs quickly
- dropper is marked with measurements for consistent application
Cons
- small bottle, but a little goes a long way
Beauty Pie Triple Hyaluronic Acid Serum
Beauty Pie
Triple Hyaluronic Acid Serum
- Best hyaluronic acid for dull skin
- Why it’s Vogue approved: While three weights of HA form the base of this best-selling serum, the inclusion of plumping polysaccharides, strengthening pro-ceramides and anti-ageing peptides means that skin is left thoroughly hydrated but also brighter, fresher and more pillowy too. While it’s a good all-rounder for all skin types, it’s especially ideal for anyone with dry or dehydrated skin that’s in need of some vitality.
Pros
- plumping on the skin
- dewy finish
- lightweight
Cons
- richer texture
- long ingredient list
Kiehl’s Ultra Pure 1.5% Hyaluronic Acid Moisture Plumping High-Potency Serum
Kiehls
Ultra Pure 1.5% Hyaluronic Acid Moisture Plumping High-Potency Serum
- Best pure hyaluronic acid
- Why it’s Vogue approved: Sometimes the simple things are the best, which is why we’re big fans of this seven-ingredient-strong serum. Containing 1.5 per cent hyaluronic acid to maximise hydration and help skin to hold on to moisture more effectively, it’s a great option for skin that feels lacking in glow and bounce. Use day or night as required to bring skin back to life.
Pros
- instantly hydrating
- layers well
- doesn’t leave residue
- works for dry and sensitive skin
Cons
- thin texture
- dropper too short
Medik8 Hydr8 B5 Intense
- Best plumping hyaluronic acid
- Why it’s Vogue approved: Packed with multiple weights of hyaluronic acid alongside natural moisturising factors, this lightweight serum offers extra hydration, while vitamin B5 helps plump out fine lines and wrinkles and addresses skin texture.
Pros
- results are immediate
- leaves skin glowing
- no sticky film
Cons
- may not suit those with skin concerns like rosacea
Skinceuticals H.A. Intensifier Multi-Glycan
Skinceuticals
H.A. Intensifier Multi-Glycan
- Best hyaluronic acid for deep hydration
- Why it’s Vogue approved: This hard-working serum doesn’t just treat dehydration from the outside, but it also works to amplify the skin’s own HA production over time. It contains 1.3 per cent hyaluronic acid and 12 per cent proxylane to improve skin quality and texture, as well as a postbiotic ferment extract to help increase and preserve hyaluronic acid levels in the skin’s upper layers.
Pros
- intensely hydrating and plumping
- smoothing impact
- quickly absorbing
Cons
Naturium Quadruple Hyaluronic Acid Serum 5%
Naturium
Quadruple Hyaluronic Acid Serum 5%
- Best multi-weight hyaluronic acid
- Why it’s Vogue approved: Four differently weighted hyaluronic acid molecules means that gel-textured serum can replenish skin’s hydration right where it’s needed throughout the skin’s structure. The result is skin that feels plumper and thicker. It also makes a great canvas for make-up supplication as it leaves skin with a supple, not sticky finish.
Pros
- gel-like texture
- non-sticky
- doesn’t pill
- affordable price
Cons
- may not work for sensitive skin types
Mimetique Skin Revive Serum
- Best hyaluronic acid for skin barrier health
- Why it’s Vogue approved: Packed with actives including hyaluronic acid, niacinamide and the brand’s signature SMR-C5 complex, this lightweight serum from newly launched Mimetique delivers intense hydration while also balancing sebum production. Alongside that, it also promises to brighten, firm, and boost overall cellular regeneration. If your skin is feeling particularly vulnerable it’s also a great option as many of its ingredients also work to support and strengthen the skin barrier too.
Pros
- effective at boosting glow
- smoothing
- concentrated formula
Cons
Innisfree Green Tea Seed Hyaluronic Serum
Innisfree
Green Tea Seed Hyaluronic Serum
- Best hyaluronic acid for skin bounce
- Why it’s Vogue approved: South Korean skincare brand Innisfree knows how to make skin feel fresh-out-the-spa, even if you’re at home. This serum pairs multiweight hyaluronic acid with niacinamide and camellia, a tea leaf extract known to stimulate collagen production. Expect to enjoy skin that feels and looks smooth, soothed and bouncy. It has a refreshing scent that comes courtesy of limonene essential oil, which is worth noting if you’re fragrance averse.
Pros
- glowy finish
- lightweight
- no fragrance
- a little goes a long way
- silky texture
Cons
- may tingle on application
CeraVe Hyaluronic Acid Serum
- Best affordable hyaluronic acid
- Why it’s Vogue approved: Rich in ceramides and emollients, this serum has a creamy consistency. More like a moisturiser than a lightweight liquid, it combines all-important hyaluronic acid with nourishing ingredients to repair the skin and nurture the skin barrier. “I love everything about this serum, including how well it hydrates my skin so quickly, and how affordable it is. If in doubt, I always return to it,” Georgia Day, Vogue beauty contributor
Pros
- affordable
- non-greasy
- does the job
Cons
- not a luxurious experience
111SKIN Hyaluronic Acid Aqua Booster
111Skin
Hyaluronic Acid Aqua Booster
- Best low molecular weight hyaluronic acid
- Why it’s Vogue approved: The most sophisticated hyaluronic acid formulas boost moisture without leaving uncomfortable residues or stickiness, and here you’re looking at a fine example. Light enough to be mixed with other skincare, this potent serum uses low molecular weight hyaluronic acid to penetrate the deepest layers of the skin. Skin is moisturised from the inside out, plus brightened and protected thanks to the addition of niacinamide and urea.
Pros
- smooths skin
- leaves a healthy complexion
Cons
- small in size
- strong smell
Alpha-H Hyaluronic 8 Super Serum with PrimalHyal UltraFiller
Alpha H
Hyaluronic 8 Super Serum with PrimalHyal UltraFiller
- Best hyaluronic acid for plumping
- Why it’s Vogue approved: Billed as a non-invasive alternative to injectable dermal fillers, the allure of this serum is its flash-filling formula. A whopping eight molecular weights of hyaluronic acid ensure hydration plumps tissues at every level, whilst the addition of an antioxidant called cureberry extract preserves skin’s collagen and elastin stores. Thick and tacky, it instantly binds moisture to the skin, and best of all, leaves no residue when massaged in.
Pros
- blue light protection
- plumping and hydrating
Cons
- similar to other products with a lower price point
L’Oréal Revitalift Filler 1.5% Pure Hyaluronic Acid Serum
L’Oréal Paris
Revitalift Filler 1.5% Pure Hyaluronic Acid Serum
- Best hyaluronic acid for mature skin
- Why it’s Vogue approved: Like filler in a bottle, L’Oréal’s fast-absorbing serum gives a plumping boost to faces that are feeling a little lax. Thanks to macro and micro molecules of hyaluronic acid, it works both on the surface and internally to smooth wrinkles, restoring lost volume with an optimal concentration of 1.5 per cent.
Pros
- low price point
- brightening
- fast absorbing
Cons
- may find it sticky
- may not suit those with particularly sensitive skin
Vichy Minéral 89 Hyaluronic Acid Hydrating Serum
Vichy
Vichy Minéral 89 Hyaluronic Acid Hydrating Serum
- Best hyaluronic acid for dry skin
- Why it’s Vogue-approved: Like other French dermo-cosmetic brands, Vichy’s product range is science-backed, so you can expect effective results. Vichy’s Minéral 89 is British Skin Foundation-approved and is made up of just 11 ingredients, including natural origin hyaluronic acid and volcanic water. “This Vichy serum is lightweight, sinks in quickly and works really well under make-up, plus I always feel like my skin gets a good drink whenever I use it,” says Vogue contributor Hannah Coates. “It’s a must-try”. Alongside a massive 89 per cent dose of the brand’s celebrated mineral water, which is abundant in 15 essential minerals, this formula contains a generous dose of hyaluronic acid, which helps boost hydration for up to 24 hours and leave skin feeling soft, supple and soothed.
Pros
- good for all skin types
- layers well
Cons
- some report it feels a bit tacky
Glossier Super Bounce Hyaluronic Acid Serum
Glossier
Super Bounce Hyaluronic Acid Serum
- Best hyaluronic acid for dewy skin
- Why it’s Vogue approved: Glossier practically invented the clean and dewy beauty look we’ve all come to love in recent years, so it should surprise no one that its hyaluronic serum is very good indeed. With 2 per cent hyaluronic acid complex and a generous helping of vitamin B5, it plumps skin with moisture and sinks in comfortably for a glossy, non-stick finish.
Pros
- lightweight
- designed not to irritate sensitive skin
Cons
La Roche-Posay HyaluB5 Hyaluronic Acid Serum
La Roche-Posay
HyaluB5 Hyaluronic Acid Serum
- Best hyaluronic acid for barrier repair
- Why it’s Vogue approved: With added niacinamide, vitamin B5 and thermal spring water, this serum offers a barrier-repairing boost. Great for restoring volume to dehydrated skin, its large molecular hyaluronic smooths wrinkles on the surface whilst a smaller molecule sinks in deeper to plump skin from within.
Pros
- very hydrating
- provides a good base
- gel-like texture
Cons
- slight tight feeling after application
The Ordinary Hyaluronic Acid 2% + B5 Hydration Support Formula
The Ordinary
Hyaluronic Acid 2% + B5 Hydration Support Formula
- Best hyaluronic acid serum under £10
- Why it’s Vogue approved: Having democratised the industry with simple, super affordable, single-ingredient skincare, we can’t discuss the best hyaluronic acids without mentioning The Ordinary. This viscous serum is perfect for those with super dry skin – just make sure you apply it when your face is damp to make the most of the moisture-magnetising formula.
Pros
- affordable
- can liberally apply
- easily absorbed
Cons
- may not work for those with sensitive skin
Votary Hyaluronic Self-Tan Drops With Calendula And DHA
Votary
Hyaluronic Self-Tan Drops With Calendula And DHA
- Best hyaluronic acid for a sun-kissed glow
- Why it’s Vogue approved: Blending HA with self-tanning DHA and candula’s natural skin-brightening properties, Votary’s serum promises that just-off-the-plane, sun-kissed radiance. Better yet: it contains soothing aloe vera and hydrating glycerin, too, so the skincare benefits go far beyond a glowing complexion.
Pros
- tan infusion
- layer well under moisturiser
- no tan aroma
Cons
- includes fake tan which may not be for everyone
Sarah Chapman Skinesis Intense Hydrating Booster
Sarah Chapman
Intense Hydrating Booster
- Best hyaluronic acid for under make-up
- Why it’s Vogue approved: “This is my go-to serum to wear under make-up. It’s not tacky and doesn’t pill when layered, but just glides on smoothly and sinks in immediately,” says Georgia Day, Vogue beauty contributor. As well as low molecular weight hyaluronic acid that hydrates the skin’s deeper dermal layers, it also contains soothing rosewater and a proprietary complex with supports your skin’s natural defences to keep the skin barrier strong and resilient against further moisture loss.
Pros
- immensely hydrating
- smooth and radiant complexion
- nourishing ingredients
Cons
Garnier SkinActive Hyaluronic Aloe Super Serum
Garnier
SkinActive Hyaluronic Aloe Super Serum
- Best re-plumping, lasting hyaluronic acid serum
- Why it’s Vogue approved: It often feels like dry, dehydrated skin needs all the help it can get to restore softness and suppleness, which is where this excellent, and affordable, HA serum steps in. Featuring a trio of humectants, it aims to hydrate skin up to two layers deep so that you can really feel its effects. Three per cent bio-fermented hyaluronic acid is the star of this serum, which works alongside glycerine and aloe vera to plump and hydrate up to 10 layers of the skin, delivering immediate and long-lasting hydration.
Pros
- affordable
- vegan formula
- good for sensitive skin
Cons
- the pipette doesn’t deliver much product
FAQs
What does hyaluronic acid do to your skin?
“Hyaluronic acid is one of the major components of our natural extracellular matrix, which is the framework our skin sits on,” says Daniel Isaacs, chemist and director of research at Medik8. “With a unique ability to attract and retain more than 1,000 times its own weight in water, hyaluronic acid can draw moisture from the surrounding atmosphere and lower skin layers to the top levels of the epidermis.” Ultra-hydrating, it’s what gives your skin that supple, plumping effect.
While naturally occurring in the skin, our hyaluronic acid stores deplete as we age, leaving our skin increasingly unable to retain water, which results in dehydration, sallow skin, and ultimately fine lines and wrinkles.
When applied topically, the best hyaluronic acid serums work to reduce moisture loss, while bolstering the skin barrier function.
What percentage of hyaluronic acid should products contain?
Hyaluronic acid serums and creams can contain between 0.25 and 2 per cent HA. More isn’t necessarily better, as with many skincare ingredients. In fact, serums with a higher concentration of hyaluronic acid can make the skin more dehydrated, if you apply when it is already adequately hydrated and the air is dry. Often, it’s best to layer your hyaluronic acid serum with a moisturiser on top to prevent this from happening.
Are there different types of hyaluronic acid?
There are different sizes. Those that are high in molecular weight don’t penetrate the top layer of the skin and instead provide hydration and a plumping effect on the surface. Meanwhile, low molecular weight hyaluronic acid penetrates deeper into the skin to treat fine lines, wrinkles, elasticity and dehydration.
Is hyaluronic acid suitable for all skin types?
Yes, unless you have a specific sensitivity to the other ingredients in the serum. It’s a humectant – meaning it helps draw moisture into the skin – so it’s super versatile for the majority of skin types.
Is it okay to use hyaluronic acid every day?
Hyaluronic acid is perfectly safe to use every day. In fact, most experts would encourage you to apply it twice a day, every day, as part of your morning and evening rituals. “It should be applied immediately after washing your face and before the application of lipid-based moisturisers,” Dr Barbara Sturm advises.
How much hyaluronic acid should I use?
When it comes to applying hyaluronic acid, it’s best to use high concentrations in smaller doses, so anywhere between one to two per cent. “As a raw material hyaluronic acid is thick and gloopy,” says Dr AJ Sturnham, founder of cult skincare brand Decree. “Your skin utilises it more effectively in smaller concentrated doses, staggered across a day and night routine.”
What should you not use hyaluronic acid with?
Perhaps the best thing about hyaluronic acid is that it has the unique ability to enhance the power of any and every product you layer on top of it, which means it’s not only safe to use with all your other products and ingredients (like your vitamin C, niacinamide, retinol, moisturiser), it will actually increase their effectiveness, making it one of the best additions you could make to your skincare routine.